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data analytics in telecom

Data Analytics For Mobile Network

Telecom companies must keep up with new technological breakthroughs, stay competitive in one of the world’s most competitive industries, and comply with a slew of regulations. The role of data analytics in telecom is to give companies the simplest way to extract insights from all of their data. will generate more earnings by using a telecom data analytics solution that will assist a firm in gaining superior insights. The organization will also be able to keep one step ahead of its competition and better predict the wants of its clients with such a system.

The Importance of Data Analytics:

A corporation may make decisions based on facts rather than guesswork with the easy-to-use data analysis provided by a telecom data analytics service. Data analytics’s purpose in telecom is to provide each organization with a unified picture of their data across departments. When data comes in from numerous data sources across the organization, the firm may use all of its employees’ ideas to come up with the best solution for each problem.

Big Data has unquestionably revolutionized the telecom business. It assists the telecom sector in firmly establishing its wide networks. It aids in fraud detection, consumer preference analysis, network traffic monitoring, data security, and other functions.

The Role of Data Analytics in The Telecom:

Telecom Data Analytics Enables More Effective Investment Management

A corporation may make decisions based on facts rather than guesswork with the easy-to-use data analysis provided by a telecom data analytics service. Data analytic’s purpose in telecom is to provide each organization with a unified picture of their data across departments. The data engineers aggregate/combine various data sources through an ETL process (Extract Transform Load) in order for data scientists to  consume the data and provide business intelligence/data insight.

Preventing Churn

Customer churn, or when users shift from one network to another in pursuit of better deals, is one of the most difficult problems a telecom business faces. Getting new customers is much more expensive than keeping old ones. High costs, lousy service, poor connection quality, new rivals, and old technology are all common reasons for churn. So The use of Big Data in telecoms allows for the study of client behavior. The information gathered assists in revealing the customer’s opinions on a particular service. Consequently, telecom businesses may promptly address customer satisfaction concerns, preventing churn.

Segmentation of customers

The content, as well as the strategy, must be suited to the target market. As a result, telecommunications firms segment their clients and target advertisements appropriately. Segmentation and targeting may predict customers’ requirements, tastes, and reactions to services and goods.

These efforts do not end at the time of purchase. allows telecommunications to track consumer experiences from the initial vendor engagement through post-purchase behavior throughout a relationship.

Analysis of this data, when paired with other key performance index values (KPI), can help:

  • Calculate the lifetime value of a subscription.
  • Come up with new ways to boost your brand.
  • Insights from several channels are revealed.
  • Avoid customer churn.

Analytical forecasting

Telecom firms employ predictive analysis to forecast future behavior and get important insights into client data using past data. Companies can grow quicker, more efficient, and simply better because of the information obtained. It also aids in data-driven decision-making. Companies may have a deeper knowledge of each consumer, for example, by analyzing customer preferences.

Optimization of the network

Costs build up quickly when a network is offline, unused, overburdened, or reaching capacity.

Previously, telecom firms have dealt with this issue by imposing data restrictions and adopting tiered pricing plans.

Companies will be able to evaluate subscriber behavior and set unique network use regulations in the future, thanks to real-time and predictive analytics.

This makes consumers happier and improves efficiency, and increases income streams.

Real-time analysis may also be utilized for damage control, perhaps more crucial. For example:

  • When the network fails, every department (sales, marketing, and customer service) can observe the repercussions, identify the consumers affected, and take immediate action to remedy the issue.

  • When a client abruptly abandons a checkout, a customer-retention professional might intervene to drive sales by phone call, text message, or email.

  • Some carriers have opted to subcontract this responsibility to third-party firms.

Detection of fraud

Illegal access, fraudulent profiles, authorization, cloning, and behavioral fraud are the most common types of fraud in the telecom business. Each of these deceptions directly impacts the relationship that has been built between the organization and the client. Big Data analytics aids in the real-time monitoring of behaviors, hence reducing fraud. This strategy is incredibly efficient because it enables a near-real-time response to any questionable behavior.

As a telecom startup or firm, you may leverage big data to increase your profitability by improving customer experience, network optimization, and real-time operational monitoring. Zen’s Data Analytics can provide a complete, real-time study by linking data from many sources, providing valuable insights into customers’ perceptions of the services offered.

Zen Networks is a leading provider of advanced IT solutions, specializing in log monitoring, automation and DevOps.

Our expert team offers a wide range of services, including IT monitoring, cloud services, agile solutions, and automation. We are also well-versed in the installation and implementation of Elasticsearch, Logstask, and Kibana on Docker.
By leveraging our extensive domain expertise and innovative technologies, we empower our clients to optimize their IT infrastructure and achieve operational excellence. Our solutions are designed to help organizations of all sizes to streamline their processes, improve efficiency, and reduce costs.
We invite you to take advantage of our complimentary consultation and quote service to learn more about how we can help your organization to achieve its IT goals. Contact us now to schedule your consultation and discover the benefits of working with Zen Networks.


Zen Networks