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Creating a Data Analytics Strategy

Creating a Data Analytics Strategy

Modern and effective data analytics are essential for digital business success. Taking the first steps toward integrating data literacy into the business can be scary. Even if firms are beginning to recognize the financial benefits of data and analytics. Organizations that fail to properly exploit data assets, on the other hand, will fall behind.

So, it’s evident that data is now a critical corporate asset that’s altering the way businesses operate in virtually every area and industry. In fact, every company, regardless of size, must now be a data company. As a result, if every business is a data business, every firm need a strong data strategy.

Leaders must decide how to assure data literacy, data analytics governance, and data quality as part of the strategy conversation. Data teams may be proficient in the language of data; But other parts of the company may struggle to comprehend it. As long as you’re a good teacher and a good collaborator, your data analytics approach will thrive.

It all begins with a strategy

When you consider the vast amount of data available these days, having a clear data strategy is critical. Too many companies are so enthralled by the Big Data hype that they collect as much data as possible without first contemplating what they want to do with it. This is not a good approach to manage a business.

Companies must adopt a sensible approach that focuses on the data they truly need to fulfill their objectives if they want to avoid drowning in data. Data must serve a specific business need, assist the firm in achieving its strategic goals, and provide actual value in order to be truly helpful in a business sense. This implies that you must first outline the important difficulties and business-critical questions that must be addressed, and then collect and evaluate the data that will assist you in doing so.

It’s also worth remembering that no one form of data is fundamentally superior to another. Finding the greatest data for your firm, which may be very different from what’s best for another organization, is the key to using data strategically. With so much data available these days, the trick is to concentrate on discovering the exact, specific pieces of data that will assist your company the most.

Concentrate on the strategy

When an organization combines a vision with outcomes and a value proposition, a data analytics strategy emerges. Begin by establishing a shared understanding of the organization’s mission. Then, identify which business objectives are most important, and utilize that list to develop a data analytics strategy around them. Keep in mind that your primary goal should be to meet your company’s objectives.

In general, there are three types of trajectories that can be used to evaluate a data analytics strategy. They usually concentrate on:

  • DA as a utility – This is a broad competence. It should be available to everyone for a variety of purposes and with varying levels of intended business value.
  • DA as a business enabler — Always focused on achieving a specific business goal. Repurposing the data analytics for other business uses should provide secondary value.
  • DA as a catalyst – a means of achieving new corporate objectives. New technologies can reveal new insights, and new data kinds can lead to new business questions, resulting in new business opportunities and revenue streams.

The essential components of a successful data analytics strategy

Corporate leaders when developing a solid data analytics strategy must consider many variables. Here are the key elements of a successful data strategy:

  • Your data requirements — Before you can obtain the best data for you, you must first choose how you intend to use it. For some aims, you may require specific sorts of data, while for others, you may require alternative types of data.
  • How are you going to get the data and gather it—You may now start thinking about obtaining and collecting the best data to fit your objectives now that you’ve determined what you want to do with data. Data can be sourced and collected in a variety of ways, including accessing or purchasing external data, utilising internal data, and implementing novel gathering methods.
  • How will that data be transformed into knowledge – You must outline how you will apply analytics to your data to extract business. Critical insights that may inform decision-making, improve operations, and produce value as part of any solid data strategy.
  • Technology infrastructure requirements — Once you’ve chosen how you’ll utilize data, what sort of data you’ll need, and how you’ll analyze it, the next stage in developing a solid data strategy is to think about the technology and infrastructure implications of your choices. Choosing the software or hardware that will take your data and transform it into insights is a good example of this.
  • Data competences within the organization — It is critical to develop specific skills in order to get the most out of data. Boosting your in-house skills or outsourcing data analysis are the two major ways to build data-related competencies in your organization.
  • Data governance — Gathering and maintaining data, particularly personal data, entails significant legal and regulatory responsibilities. As a result, each organization’s data strategy must include data ownership, privacy, and security concerns. Ignoring or failing to solve these challenges might turn data from a major asset into a huge liability.

A well thought-out plan that takes into account data quality, data governance, and data literacy is critical to the success of any data analytics investment.

Data analytics governance :

Data analytics governance refers to the process of managing data to ensure accessibility, availability, privacy, security, and other aspects that might have a significant impact on the commercial value of data analytics or algorithms. To achieve a successful data governance program, implement these 6 critical factors:

  • Determine which business objectives are most important and for which you need to manage the data. Based on these conclusions, clearly define the data governance mandate and objectives. The emphasis for allocating finite resources to the most critical governance activities will be provided by clarity of purpose.
  • Customize the stewardship model (for business users) to the data types. Determine the proper data stewardship model by analyzing the data’s characteristics, such as business value and volume.
  • Establish defined protocols for interacting with data governance bodies as part of your project. By outlining that relationship to include timely knowledge exchange of project information. Data concerns are addressed consistently across projects and data solution quality is improved.
  • When it comes to data standardization, start with similar data users in mind. To develop consensus on data definitions and standards, find groups of like-minded data users.
  • Prioritize data quality improvement based on the data’s quality gap in relation to the organization’s importance. To guarantee that the proper data is targeted for quality improvement. Highlight data quality concerns from numerous user viewpoints and in various situations.
  • Keep track of your progress toward your data maturity objectives. Define a set of maturity milestone indicators and track overall progress toward them across data domains.

Author

Zen Networks